I design and lead premium immersive experiences for brands like Stellantis and Chanel.
For Stellantis, I created the VR reveal of the Peugeot 4008 a fully choreographed architectural universe designed to unveil the car in a progressive and spectacular way.
For Chanel (Blanca Li project), I developed a poetic, movement-driven VR environment blending light, choreography, and the brand’s signature elegance.

I’m also an expert in customer journey design for retail, with projects ranging from interactive storefronts (such as the Origami Robot windows for Orange) to integrated experiential paths inside stores.
I also work on event and exhibition booths including projects for Orange, La Poste, and others where I combine narrative, ergonomics, and spatial design.

My approach is to craft seamless, coherent, and memorable experiences whether in VR, retail environments, or physical installations.